Yoshinoya Official Website
The official site of Yoshinoya Co., Ltd. — signature gyudon, seasonal menus, store locator, and career information.
AI Overview
Yoshinoya is Japan's iconic gyudon (beef bowl) fast-food chain, founded in 1899 by Eikichi Matsuda at Tokyo's Nihonbashi fish market. Operated by Yoshinoya Co., Ltd. under Yoshinoya Holdings (TYO: 9861), it serves thinly sliced beef simmered with onions in a sweet-savory sauce over rice. The brand's motto is "tasty, low-priced, and quick," with over 1,200 domestic locations and 3,000+ outlets worldwide.
About
<cite index="4-4,4-5">Yoshinoya (吉野家) is a Japanese multinational fast food chain and one of the largest gyudon (beef bowl) restaurant chains, established in Japan in 1899 with the motto "Tasty, low-priced, and quick."</cite> <cite index="1-2">Founder Eikichi Matsuda opened a small food stall in Tokyo's Nihonbashi district</cite>, naming the brand after his hometown of Yoshino in Osaka. The signature gyudon features thin slices of marbled beef and onions simmered in a sweet-savory soy-based sauce, served over steamed rice. <cite index="3-1">Yoshinoya Holdings is publicly traded on the Tokyo Stock Exchange (TYO: 9861)</cite> and the group operates across East Asia, Southeast Asia, and the United States.
Highlights
- FAQ / Contact Us
- 2026.06.17 NEW [Yoshinoya Frozen Beef Bowl Topping] 500 Million Servings Milestone Campaign Now On
- 2026.06.17 NEW Enjoy thick-sliced beef tongue and a beef plate together — the popular summer set 'Beef Tongue & Beef Plate Set Meal' goes on sale Thursday, June 18 at 11:00
- 2026.06.17 NEW [Fukuoka Prefecture] Yoshinoya Kokura Minami Kuzuhara Store Grand Opening Tuesday, June 23 at 10:00!!
- 2026.06.14 NEW [Miyagi Prefecture] Yoshinoya Sendai Rokuchonome Store Grand Opening Friday, June 19 at 10:00!!
- 2026.06.04 [Miyagi Prefecture] Yoshinoya Sendai Kitamemachi-dori Store Grand Opening Thursday, June 11 at 10:00!!
FAQ
When was Yoshinoya founded?
Yoshinoya was founded in 1899 by Eikichi Matsuda at the Nihonbashi fish market in Tokyo.
What is Yoshinoya's signature dish?
Gyudon — a beef bowl of thinly sliced beef and onions simmered in a sweet-savory sauce served over rice.
What does the name 'Yoshinoya' mean?
The kanji 吉 (yoshi) means 'luck', 野 (no) means 'field', and 家 (ya) means 'house'. It is also named after the founder's hometown, Yoshino in Osaka.
How many Yoshinoya locations are there?
There are over 1,200 domestic locations in Japan and more than 3,000 outlets worldwide.
What is Yoshinoya's motto?
"Tasty, low-priced, and quick" (旨い、安い、早い).
How much does a beef bowl cost at Yoshinoya?
A regular gyudon typically costs around ¥400–¥500, with small sizes starting near ¥330 and larger 'MEGA' bowls up to about ¥1,200.
Who owns Yoshinoya?
Yoshinoya Co., Ltd. is operated under Yoshinoya Holdings Co., Ltd., a publicly traded company (TYO: 9861).
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