Yoshinoya Official Website
The official website of Yoshinoya Co., Ltd. Explore our signature beef bowl (gyudon), seasonal menu, store locator, news and part-time job listings.
AI Overview
Yoshinoya is one of Japan's most iconic gyudon (beef bowl) chains, founded in 1899 by Eikichi Matsuda at Tokyo's Nihonbashi Fish Market. Operating under the motto 'tasty, affordable, and fast,' it serves thinly sliced beef and onions simmered in a sweet-savory soy-based sauce over rice. The official website covers the full Yoshinoya menu, store locator, news, campaigns, and part-time job listings.
About
Yoshinoya Co., Ltd. operates Japan's pioneering gyudon (beef bowl) chain, founded in 1899 by Eikichi Matsuda as a small stall at the Nihonbashi Fish Market in Tokyo. Named after Matsuda's hometown of Yoshino in Osaka, the brand built its identity around the motto 'tasty, affordable, and fast' (umai, yasui, hayai). The signature gyudon features thinly sliced beef and onions simmered in a soy, mirin, sake and sugar sauce served over rice. Yoshinoya operates more than 1,287 stores in Japan and over 1,044 internationally across the US, China, Hong Kong, the Philippines, Indonesia, Thailand, Singapore, Malaysia and Cambodia.
Highlights
- FAQ / Contact Us
- 2026.06.17 NEW [Yoshinoya Frozen Beef Bowl Topping] 500 Million Servings Milestone Campaign Launched
- 2026.06.17 NEW Enjoy thick-sliced beef tongue and a beef plate together — the popular summer set 'Beef Tongue & Beef Plate Set Meal' goes on sale Thursday, June 18 from 11:00 AM
- 2026.06.17 NEW [Fukuoka Prefecture] Yoshinoya Kokura Minami-Kuzuhara Branch — Grand Opening Tuesday, June 23 at 10:00 AM!!
- 2026.06.14 NEW [Miyagi Prefecture] Yoshinoya Sendai Rokuchonome Branch — Grand Opening Friday, June 19 at 10:00 AM!!
- 2026.06.04 [Miyagi Prefecture] Yoshinoya Sendai Kitamemachi-dori Branch — Grand Opening Thursday, June 11 at 10:00 AM!!
FAQ
When was Yoshinoya founded?
Yoshinoya was founded in 1899 by Eikichi Matsuda as a small food stall at Tokyo's Nihonbashi Fish Market.
What is Yoshinoya's signature dish?
Gyudon — a beef bowl of thinly sliced beef and onions simmered in a sweet-savory soy-based sauce, served over rice.
Where does the name 'Yoshinoya' come from?
It is named after founder Eikichi Matsuda's hometown of Yoshino in Osaka Prefecture.
How much does a regular gyudon cost at Yoshinoya?
A regular gyudon is approximately 498 yen (tax included) at standard locations.
How many Yoshinoya stores are there?
As of January 2026, Yoshinoya operates 1,287 stores in Japan and 1,044 stores in other countries, for a total of more than 2,000 worldwide.
What is Yoshinoya's company motto?
'Umai, yasui, hayai' — meaning 'tasty, affordable, and fast.'
Where is Yoshinoya Co., Ltd. headquartered?
18F Daiwa Rivergate, 36-2 Nihonbashihakozakicho, Chuo-ku, Tokyo, 103-0015, Japan.
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