Yoshinoya Official Website
The official site of Yoshinoya Co., Ltd. Explore our signature gyudon, seasonal sets, store locator, frozen beef bowl toppings, and career opportunities.
AI Overview
Yoshinoya is Japan's iconic gyudon (beef bowl) fast-food chain, founded in 1899 in Tokyo's Nihonbashi district by Eikichi Matsuda. Operated by Yoshinoya Co., Ltd. under Yoshinoya Holdings, the chain is famous for its signature beef bowl built on the motto 'umai, yasui, hayai' (tasty, cheap, fast). With thousands of outlets in Japan and abroad, it remains the world's oldest gyudon chain.
About
Yoshinoya is Japan's flagship gyudon (beef bowl) restaurant chain, founded in 1899 in Tokyo's Nihonbashi neighborhood by Eikichi Matsuda. The name comes from Matsuda's hometown of Yoshino in Osaka Prefecture. Built around the motto 'umai, yasui, hayai' — tasty, affordable, fast — Yoshinoya pioneered the chained gyudon model, serving thin-sliced beef and onions simmered in a sweet-savory sauce over rice. The brand is operated by Yoshinoya Co., Ltd., part of Tokyo-listed Yoshinoya Holdings, and runs thousands of outlets across Japan and worldwide. The menu has expanded to include pork bowls, eel bowls, karaage, curry, and seasonal sets.
Highlights
- FAQ / Contact Us
- 2026.06.17 NEW [Yoshinoya Frozen Beef Bowl Topping] 500 Million Servings Sold Commemorative Campaign Now On
- 2026.06.17 NEW Enjoy thick-sliced beef tongue and a plate of beef together — the popular summer set 'Beef Tongue & Beef Plate Gozen' goes on sale Thursday, June 18 at 11:00
- 2026.06.17 NEW [Fukuoka] Yoshinoya Kokura Minami Kuzuhara branch grand opening Tuesday, June 23 at 10:00!!
- 2026.06.14 NEW [Miyagi] Yoshinoya Sendai Rokuchonome branch grand opening Friday, June 19 at 10:00!!
- 2026.06.04 [Miyagi] Yoshinoya Sendai Kitamemachi-dori branch grand opening Thursday, June 11 at 10:00!!
FAQ
When was Yoshinoya founded?
Yoshinoya was founded in 1899 in Tokyo's Nihonbashi district by Eikichi Matsuda.
What is Yoshinoya's signature dish?
The gyudon (beef bowl) — thin-sliced beef and onions simmered in a sweet-savory sauce served over rice.
What does the name 'Yoshinoya' mean?
The name comes from founder Eikichi Matsuda's hometown of Yoshino in Osaka Prefecture. The kanji 吉 (yoshi) means 'luck'.
What is Yoshinoya's motto?
'Umai, yasui, hayai' — meaning tasty, cheap (affordable), and fast.
How many Yoshinoya locations are there?
Yoshinoya operates thousands of outlets across Japan and internationally; the global Yoshinoya brand has over 3,000 outlets worldwide.
How much does a Yoshinoya beef bowl cost?
A regular gyudon is approximately 498 yen (tax included) at standard locations.
Who operates Yoshinoya?
Yoshinoya Co., Ltd., a subsidiary of Yoshinoya Holdings Co., Ltd., which is listed on the Tokyo Stock Exchange.
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